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Foundations of Our Business

The purpose and values we strive to achieve every day.


Our Purpose

Love and care for all.


Our Niche

Equitable and inclusive, insurance-based outpatient physical therapy.


Our Core Values


We care for our patients as we would our own families​.​​

Key Characteristics

  • Transparency

  • Loyalty

  • Dependability

  • Accountability

  • Incorruptibility

  • Honesty

  • Trust

  • Professionalism



Teammates live and work toward excellence, continually taking incremental steps toward improving themselves and the world.

Key Characteristics

  • Above and beyond

  • Continuous learning

  • Growth mindset

  • Innovation and iteration

  • Managing up

  • Spark


We combine an empathetic understanding of people’s feelings with a desire to help and the emotional resilience to lead, protect and heal.

Key Characteristics

  • Presence

  • Altruism

  • Humility

  • Active listening

  • Open mind and heart

  • Service to others


We are all interconnected and every decision and action has downstream consequences. We are intentional in our choices and consider each decision’s impact on all affected parties to create mutually beneficial outcomes. Through Conscious Capitalism our company does well by first doing good. We believe in caring for the under-served and promoting health and self-efficacy. In a healthcare system where money drives care delivery, our patients do not take a backseat to profit.​​

Key Characteristics

  • Egalitarianism

  • Inclusivity

  • Win-win-win scenarios

  • Abundance mindset

  • All-party integration

    • Our patients will receive one-on-one care from empathetic, licensed providers.

    • Our teammates are entitled to a workplace where they feel cared for, valued and heard.

    • Our referral sources can expect their patients to achieve superior results delivered by expert providers.

    • Our community supports us and it is our responsibility to reciprocate.

    • Our payers require us to be good stewards of healthcare dollars.

    • Our students, residents and fellows are the future of our profession and their development is our duty.

    • Our profession needs our therapists to commit our time and resources to the American Physical Therapy Association.

    • Our business partners/suppliers help contribute to our success and we strive to provide mutual benefit in exchange.

    • Our planet is a precious resource and conscious businesses must take the lead in its protection.

Our commitments

  1. We will put the needs of our patients ahead of profit and self-interest.

  2. We will donate at least 2% of our annual profits to local groups and charities.

  3. We will mentor students, residents and/or fellows every year to elevate the quality of care within the healthcare system.

  4. We will continue to offset our energy usage with renewables to reduce our carbon footprint

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